Privacy Policy

Information We Collect

We collect information about you in three ways: information you provide directly, information collected automatically through your use of our website, and information from third parties.

Information you provide directly. When you fill out a contact form, schedule a tour, submit a general application for employment, subscribe to communications, or otherwise communicate with us, you may provide your name, email address, mailing address, phone number, information about your homebuying timeline or preferences, realtor relationship, and other information relevant to your inquiry.

Information collected automatically. When you visit our website, we and our service providers automatically collect certain information, which may include your IP address, browser type, operating system, device type, pages visited, time and date of visits, referring URLs, and interactions with our website and advertisements. This information is collected through cookies, pixels, and similar tracking technologies, described in the Cookies and Tracking Technologies section below.

Information from third parties. We may receive information about you from real estate agents, referral partners, advertising platforms, analytics providers, and other third parties who interact with you or with our services on our behalf.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, including scheduling tours, answering questions, and providing information about our communities and homes
• To manage the homebuying process for buyers under contract, including coordinating design selections, construction communications, closings, and warranty services
• To send you information about our communities, homes, and events, where you have opted in to receive such communications
• To improve our website, marketing, and customer experience
• To administer contests, promotions, surveys, and other site features
• To comply with legal obligations, enforce our agreements, and protect the rights, property, and safety of Keystone Homes, our team, and others
• To deliver and measure the effectiveness of advertising, including through third-party advertising platforms described in the Cookies and Tracking Technologies section

Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to operate, analyze, and advertise our website. The following tracking technologies are currently in use on our website:

Analytics and Performance

Google Analytics 4 (GA4). Measures website traffic, user behavior, and content performance. Operated by Google LLC. For information about Google Analytics and to opt out, visit the Google Analytics opt-out page.

Google Tag Manager. Manages the deployment of tracking tags on our website. Operated by Google LLC.

Advertising and Conversion Tracking

Google Ads conversion tracking. Measures the effectiveness of our Google advertising campaigns and enables remarketing. Operated by Google LLC.

Meta Pixel (Facebook and Instagram). Measures the effectiveness of our advertising on Meta platforms and enables targeted advertising. Operated by Meta Platforms, Inc. For information and opt-out options, visit Meta's privacy settings.

Simpli.fi. Provides programmatic advertising, remarketing, and campaign measurement. Operated by Simpli.fi. For information and opt-out options, visit the Simpli.fi privacy policy.

Customer Relationship Management

Follow Up Boss Pixel. Tracks website interactions and form submissions for our customer relationship management system. Operated by Follow Up Boss.

You can control cookies through your browser settings, including blocking all cookies or being notified when a cookie is set. Disabling cookies may affect the functionality of our website. You can also use browser-level or device-level tools to signal your privacy preferences, including the Global Privacy Control (GPC) signal, which we honor as required under applicable law.

How We Share Your Information

We do not sell your personal information for monetary consideration. We do share information in the following circumstances:

Service providers. We share information with third-party service providers who assist us in operating our website, conducting our business, and servicing our customers. These providers include web hosting, analytics, advertising, customer relationship management, email delivery, form processing, construction management, warranty administration, and similar functions. These providers are contractually required to protect your information and use it only for the services they provide to Keystone Homes.

Advertising and marketing partners. We share information with advertising platforms (including Google and Meta) and analytics providers to measure the effectiveness of our advertising and to deliver relevant advertisements. Under some state privacy laws, this sharing may constitute "sale" or "sharing" of personal information as those terms are defined in the law, even though no monetary consideration is exchanged. You have the right to opt out of this sharing as described in the State-Specific Privacy Rights section below.

Business partners. We may share information with real estate agents, lenders, title companies, and other business partners involved in your homebuying process, where you have requested services that require this sharing.

Legal requirements. We may disclose information when we believe disclosure is appropriate to comply with the law, respond to legal process, enforce our policies, or protect the rights, property, or safety of Keystone Homes, our team, our customers, or others.

Business transfers. If Keystone Homes is involved in a merger, acquisition, sale of assets, or similar transaction, your information may be transferred as part of that transaction.

How We Protect Your Information

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, use, disclosure, alteration, and destruction. We use Secure Sockets Layer (SSL) encryption for sensitive information transmitted through our website. We do not store credit card numbers, Social Security numbers, or similar sensitive financial information on our servers after a transaction.

No method of transmission over the internet or method of electronic storage is 100 percent secure, and we cannot guarantee absolute security.

How Long We Keep Your Information

We retain your information for as long as necessary to fulfill the purposes for which it was collected, provide you with our services, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose of collection.

State-Specific Privacy Rights

Depending on where you live, you may have additional rights regarding your personal information.

For Texas residents. Under the Texas Data Privacy and Security Act (TDPSA), which took effect July 1, 2024, Texas residents have the right to: confirm whether we process personal data about them; access their personal data; correct inaccurate personal data; request deletion of personal data; obtain a portable copy of personal data; and opt out of the processing of personal data for targeted advertising, the sale of personal data, or profiling. To exercise these rights, contact us using the information at the end of this policy. We will respond within 45 days. If we deny your request, you may appeal by contacting us again with "Privacy Appeal" in the subject line.

For California residents. Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to: know what personal information we collect, use, disclose, and sell or share; access their personal information; request deletion of their personal information; correct inaccurate personal information; limit the use and disclosure of sensitive personal information; and opt out of the sale or sharing of personal information. To exercise these rights, contact us using the information at the end of this policy or use the "Do Not Sell or Share My Personal Information" link [NEEDS ANDY: confirm the DNSSMPI link location or webpage.] in our website footer. You also have the right not to receive discriminatory treatment for exercising these rights.

For residents of other states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, Utah, and others, similar rights may apply. Contact us to exercise your rights under the privacy law applicable to your state of residence.

Children's Privacy

Our website and services are directed to adults and are not intended for children. We do not knowingly collect personal information from children under the age of 13, consistent with the Children's Online Privacy Protection Act (COPPA). If we learn that we have collected personal information from a child under 13, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us using the information at the end of this policy.

Third-Party Links

Our website may link to third-party websites, products, or services. We are not responsible for the privacy practices of those third parties. We encourage you to read the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this policy and post the updated policy on this page. For material changes, we will provide additional notice, which may include email notification to contacts on file or a notice on our website.

Your Consent

By using our website, you consent to this Privacy Policy. If you do not agree with this policy, do not use our website.

Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or to request additional information, contact us: